Our approach
How we work
We don't show up with a product and try to fit your problem to it. We start with your specific challenges and figure out what actually helps.
We start by listening
Most AI engagements fail because someone sold a solution before understanding the problem. We don't do that. Before we propose anything, we want to understand your workflow, your team, your constraints, and what “success” actually looks like for you.
Sometimes that discovery conversation leads somewhere obvious. Sometimes it surfaces something we didn't expect. Either way, we don't skip it.
We're not selling a product category
Depending on what your organization actually needs, the right answer might be very different:
- A custom AI agent trained on your proprietary methodology, deployed as a product for your clients or a tool for your team
- Kal-El, our writing platform, if your team produces serious long-form content
- Coaching your team on AI tools that already exist and fit your workflow
- A clear-eyed analysis of what's worth building vs. what's not
We have an opinion about what will work. We'll tell you when something isn't worth building. That kind of honesty is more valuable than enthusiasm.
We stay close
This isn't throw-it-over-the-wall consulting. After we build something, we stay engaged — iterating based on real usage, fixing what doesn't work, building on what does.
Our engagements tend to evolve. We've had clients become partners. We've had customers become colleagues. The best work comes from that kind of sustained trust.
A note on AI in 2026
The models have gotten remarkably good. What hasn't changed is that integrating AI well into a real workflow requires careful thinking about prompting, grounding, retrieval, validation, and user experience. Generic solutions produce generic results.
We've been doing this long enough to have strong opinions about the difference between AI that actually helps and AI that just looks impressive in a demo.
If you're curious about what this might look like for your organization, we'd enjoy the conversation.
Let's talk