AI in 2026 goes far beyond ChatGPT.
We help organizations gain real benefit from it.
Figuring out how to use AI well is genuinely hard. We're practitioners who've built AI products generating millions in value for our clients. We know what works — and what doesn't.
Our story
We liked our customer so much,
we hired their CEO.
In 2023, Mike Azzara was running Content Marketing Partners — a professional writing agency. Dean built him an AI writing assistant. Mike liked it so much, he asked us to keep building.
Then he offered to lead the company.
It's a pattern that keeps repeating: we get so close to our clients' problems that the line between vendor and partner blurs. That's not an accident. It's how we work.
Mike Azzara, CEO — Expressive Machines' origin story
Products
What we build
Custom AI Agents
Your expertise is your competitive advantage. We train AI on your proprietary knowledge — your methodology, your research, your voice — and deploy it as a product or internal tool. The result is AI that knows your business the way your best people do.
See it in action:
ALEX for Admired LeadershipKal-El Writing Platform
Research-first AI writing for professional teams. Every draft is grounded in sources you've uploaded. Everything is cited. Your whole team shares the same voice, references, and style guide. No hallucinations — just solid, usable content.
Client work
Real results, real clients
CRA | Admired Leadership
ALEX
An AI leadership coach trained on 40 years of proprietary research.
$3M+/year in revenue generated
“I've never used an LM before where I spend 45 minutes on it and just cancel all my meetings to keep going into it because it's so good.”Read the full case study
Inginios
Learning Map
"Google Maps for learning" — personalized AI-powered curriculum navigation.
Visualization of complex curricula with AI personalization
“Dean is a super AI genius.”Read the full case study