Custom AI AgentCRA | Admired Leadership

ALEX

An AI leadership coach trained on 40 years of proprietary research. Available to every leader, whenever they need it.

$3M+/year

in revenue generated for CRA | Admired Leadership

ALEX was so successful that Admired Leadership hired our CTO Dean Thompson into a dual role as their Head of Digital Products & Strategy — while he continues to lead the technical work at Expressive Machines.

The challenge

CRA | Admired Leadership has spent decades studying what exceptional leaders actually do — not theory, but observable behaviors, drawn from research on 12,000+ leaders. Over a million words of proprietary research that exists nowhere else.

Their human advisors coach people through real leadership situations using this framework. But coaching is expensive, and there are only so many hours in a day. The question: could this expertise be made available at scale without losing the depth that makes it valuable?

The solution

ALEX is an AI leadership advisor trained on Admired Leadership's complete proprietary framework. It doesn't give generic advice. It advises the way their human coaches advise — asking the next right question, challenging assumptions, reading context, sometimes pushing back.

Leaders face hard calls every week. Most figure it out alone — at 11pm with a half-finished email. They're not going to call a coach for a fifteen-minute question. ALEX lives in that gap: between the moment and the decision, when thinking it through with someone would actually help.

Available 24/7. Available in 80+ languages. Handles thousands of simultaneous conversations. Every response grounded in research that ChatGPT simply doesn't have.

Try ALEX yourself

Available at leadwithalex.com

Open ALEX

Hear from a user

“I've never used an LM before where I spend 45 minutes on it and just cancel all my meetings to keep going into it because it's so good.”
— Matt DiMarcantonio

Overview from our CTO

Trusted by

Dell Technologies, Morgan Stanley, Schwab, McDonald's, AMD, Levi Strauss & Co., RBC, Sanofi, NASCAR, WPP, Athenahealth, and many more. Available in 80+ languages.

Want to build something like ALEX for your organization's expertise?

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